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Feature Article of Love, Fioyo By Her World Singapore

Her World Singapore

These Couture Fashion Pieces Can Be Transformed Easily Into Everyday Wear

(This post was first published on Her World Singapore: )

Celebrate your individual style with unique designer gowns and dresses

Everyone wants to look their best, but spending a lot of money on a gown and having it take up precious wardrobe space is not ideal. And that is why Love, Fioyo’s rental options are great – it offers convenience and a wide range of dress options at an affordable price.

Through its online platform, all the prices are transparent. This means you can shop for the perfect dress with ease of mind and no hidden costs – all from the comfort of your home! 

“I’m an advocate of self-acceptance, with a vision to help women realise their worth and a mission to instill confidence in them through fashion. I want every woman to feel like the best version of herself while wearing Love, Fioyo’s clothes, our slogan is Be Your Own Label,” says founder Fion Tay, who has more than a decade of experience in bridal fashion.

Based on your personality type, likes and dislikes, the Invisible Stylist will suggest a customised list of Stylist Picks just for you. The gowns are perfect for your Dinner & Dance, formal dinners and even weddings. Not sure about your size? Book a “Try It On” session, so you can see how it fits and get it altered.

Founded in Singapore, Love, Fioyo is your one-stop shopping destination that allows you to transform couture designs into everyday wear with its Signature Convertibles collection which consists of gowns, tops and pants. 

Keeping fashion sustainability in mind, the outfits are designed such that it can be customised for any type of event. The sleek, versatile designs have detachable layers, so you can wear the pieces in multiple ways and for different occasions.

Need to styling tips or want to share your #ootd? Get inspired by the women from the #ilovefioyo community – take part in conversations, learn lessons from one another’s experiences. “The possibilities are infinite as every woman is her own person. Together, let’s spread happiness, support each other in this journey to find our voice through fashion and style,” said Fion.

Love, Fioyo’s custom made “One Design. Multiple Looks.” collection of dresses use the finest fabrics  – each dress is a work of art and comes in limited pieces. If you end up really liking the piece, you can even purchase it!

Here are some of our favourite pieces.

For work or wedding

The minimalist Kiyomi jumpsuit has a detachable skirt that’s suitable for contemporary brides or for you to quickly go from work to a formal occasion.

For work or wedding

The Lowa crop top has a flattering scoop neckline and unique back detailing. Remove the tulle layer and you have a pair of straight leg pants!

For gala dinner or cocktail event

The Angelica gown has a detachable bottom. Simply unzip the organza train and transform your look into a cocktail dress.

For gala dinner or cocktail event

The Tove dress is a showstopping ruched LBD with criss-cross detailing can be worn alone, or under a nude outer layer sheath that is covered in sparkling crystals.

For black tie dinner or company D&D

The Venus satin gown with a sexy thigh high split comes with a detachable cape. It’s ideal if you want to have a peek-a-boo effect, and has a fun flirty bow at the back.

For black tie dinner or company D&D

The Sapphire evening gown features a light detachable cape. You can wear the dress alone with a boxy blazer to make it more contemporary.

Thank you to Singapore’s Number 1 Women Magazine, Her World Singapore in recommending our couture designs to the fashion world. Aligned with our motto, “Be your own label”, Love, Fioyo wants every women to express your own style and personality.

Share this article to spread love!

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Feature Article of Love, Fioyo By Best In Singapore

Love, Fioyo

Create your own label with Love, Fioyo

(This post was first published on Best in Singapore:

Women’s Online Fashion Store In Singapore Carries Pieces For Any Occasion 

Unique, versatile and sustainable.

These are the words that come to my mind after checking out this online brand. Be sure to add them to your shopping cart the next time you shop for women’s clothing in Singapore.

Founded by Fion Tay, this one-stop shopping destination carries couture ranging from tops to accessories for all occasions.

Self-Acceptance With A Vision 

Intrigued by uniqueness, elegance, and style, Fion Tay stands by all women to empower them through fashion by conjuring up a personalized list of fashionable clothing under the “Stylist Picks” for all ladies.

Previously worked in bridal fashion, Fion Tay wanted women to feel attractive every day, not just on their special day. She dove right into contemporary fashion with this in mind.

“I want every woman to feel like the best version of herself while adorning our clothes.” – Fion Tay,
Founder of Love, Fioyo 

Versatility At Its Finest 

COVID-19 has affected many industries, and that includes the wedding fashion industry.
Couples have turned to more conventional alternatives for their ceremonies. In order to abide by the social distancing measures.

Transform your style from chic to contemporary by adding variations of depth and layers with these pieces. The multiple layers allow customization of your own pieces – you can add on a cape or even remove some ruffled layers.

Designed with sustainability in mind. She encapsulates the raw essence of a woman with just one gown that is made to bring out the individuality of each and every woman.

You can now put your mind at ease about wearing the same outfit every day. Mix and match, customize each piece to the style of its own, and voila – a whole new look is achieved!

To Each Her Own 

Nothing is mightier than a group of strong, confident women. Fion Tay wanted to speak to women from all walks of life through fashion.

She strongly believes that every woman deserves to embrace her own identity, and it is best done with fashion. It is a significant step to cultivating self-acceptance by being comfortable in your own skin.

Love, Fioyo’s clothing adopts a subtle approach to luxury branding.

Their “INVISIBLE STYLIST” conjures up a customized list of clothing pieces based on customers’ personalities and preferences. This system obsesses over every detail to source your most flattering silhouette.

Manufactured with the finest fabrics, these are made to compliment the different types of bodies of Asian women.

Thus, the limited quantity per piece. 

Love, Fioyo – Be Your Own Label 

Love, Fioyo is the one-stop shopping destination for everyday fashion wear all the way to couture gowns.

They strive to provide a large array of evening outfits that allow every woman to feel comfortable.

Online rental is convenient and is the best solution now in the “new norm”. With its sustainability, cost-effectiveness, and practicality. 

On Love Fioyo’s website, you can shop with ease of mind. Knowing that there are no hidden costs or gimmicks. Along with the fact that it won’t blow a hole in your wallet, with Love, Fioyo’s reasonable rental prices.

#ilovefioyo is a community of strong, independent women. Sharing their stories, fashion tips, and feel-good messages.

Once again, thank you to Best In Singapore for featuring Love, Fioyo as one of the best online clothes shopping sites in Singapore.

Our founder, Fion Tay is inspired to make an impact and transform women’s life through fashion and style by guiding you through a journey of discovering your true self. Share this article to spread love!

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An Interview with Fion Tay by ShopperBoard


Empower Yourself and Be Your Own Label

with a thoughtfully crafted Love, Fioyo piece

(This post was first published on ShopperBoard:

The beginnings of independent fashion label Love, Fioyo can be traced back to a lavish wedding boutique where our founder, Fion Tay accumulated 15 years of experience in bridal styling.

A bold experiment and natural evolution of Fion’s strength as an entrepreneur cum fashion ambassador, Love, Fioyo strives to be a one-stop shopping destination for the everyday woman, from fashion clothing to couture gowns. Guided by their empowering brand philosophy of ‘Be Your Own Label’, every Love, Fioyo piece is designed and released in limited quantities, akin to handcrafted artworks produced by skilled artisans.

Fion is truly honored to be featured as the first inspiring girl boss on ShopperBoard, a popular fashion marketplace to speak on our brand’s philosophy, female empowerment and the future of fashion.

Prior to Love, Fioyo, you cut your teeth as a developer after graduating with a degree in Computer Science. What inspired you to take the leap into entrepreneurship in bridal styling and now, contemporary fashion?

I love challenges and I’ve always had a passion for clothing. Growing up, I’ve always been intrigued and fascinated by the qualities of uniqueness, elegance, and style embodied by the fashion industry. The creation of a bridal boutique is a clear testament to that. Witnessing the joy of others through the whole bridal styling and wedding process really made it all worthwhile for me. It ultimately made me realise that a woman should not only feel beautiful on her wedding day, but also every day of her life. With this in mind, I dived into contemporary fashion.

You’ve written and published ‘How To Be Your Own Label’, a motivational E-book that encourages self-love and self-acceptance. Can you share with us a self-care technique from the book that always works for you?

I emphasise on setting time aside for myself at least once a week to enjoy time with my inner self. I like to read books on enlightenment. Lighting up a candle or turning on the aroma oil diffuser is usually my Sunday self-care habit.

In a go-getter society like Singapore, women like yourself are empowered to wear many hats. What do you think is the greatest strength that a woman can harness in today’s world?

Have a dream and a clear vision to achieve it. Once you know what you want to achieve, overcome your fear and go for it. No dream is too small or too big. Dreams are powerful and they keep us alive, giving us a purpose to work towards.

Between Kate Middleton’s timeless elegance and Meghan Markle’s trendy and bold fashion choices, whose style do you personally resonate with?

Megan Markle’s bold fashion choices. Her style is similar to my fashion philosophy, where I like to explore the infinite possibilities in which I can express myself.

As a fashion entrepreneur, which famous female figure is your muse and how does she inspire your designs for Love, Fioyo?

Berta Balilti. I love her designs and she never fails to surprise us with her avant-garde style and bold choices.

How has the current WFH situation due to the pandemic impacted your design process for women’s workwear?

The designing and creative process is definitely not affected. In fact, I have more time at home to focus on conceptualising. However, the execution and production of the design is delayed due to this pandemic.

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What change would you like to see in the fashion industry, and how does Love, Fioyo fit into your vision for the future of fashion?

Sustainable fashion. Green is the new black! We are launching a gown rental platform for special occasions. Keeping fashion sustainability in mind, the outfits are designed such that it can be customised for any type of occasion.

Which piece of advice that you’ve received would you pass on to budding female entrepreneurs who are looking to start their own business?

Always innovate and keep brainstorming for new ideas. Don’t blindly follow footsteps as everyone is on a unique path. Be willing to try—failure always has a negative connotation, but it actually means you’re innovating and trying different things to move forward so just keep pushing!

Once again, thank you to ShopperBoard, the trendy fashion marketplace for the great support given to Love, Fioyo.

To discover more on self-love and deep dive into fashion tips, download the e-book by our founder, Fion Tay. Love, Fioyo has made a commitment to form a fashion family for women to learn more than just fashion and styling tips. Join our #ilovefioyo community and together, we find our voice through fashion and style!

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