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Feature Article of Love, Fioyo By Her World Singapore

Her World Singapore

These Couture Fashion Pieces Can Be Transformed Easily Into Everyday Wear

(This post was first published on Her World Singapore: )

Celebrate your individual style with unique designer gowns and dresses

Everyone wants to look their best, but spending a lot of money on a gown and having it take up precious wardrobe space is not ideal. And that is why Love, Fioyo’s rental options are great – it offers convenience and a wide range of dress options at an affordable price.

Through its online platform, all the prices are transparent. This means you can shop for the perfect dress with ease of mind and no hidden costs – all from the comfort of your home! 

“I’m an advocate of self-acceptance, with a vision to help women realise their worth and a mission to instill confidence in them through fashion. I want every woman to feel like the best version of herself while wearing Love, Fioyo’s clothes, our slogan is Be Your Own Label,” says founder Fion Tay, who has more than a decade of experience in bridal fashion.

Based on your personality type, likes and dislikes, the Invisible Stylist will suggest a customised list of Stylist Picks just for you. The gowns are perfect for your Dinner & Dance, formal dinners and even weddings. Not sure about your size? Book a “Try It On” session, so you can see how it fits and get it altered.

Founded in Singapore, Love, Fioyo is your one-stop shopping destination that allows you to transform couture designs into everyday wear with its Signature Convertibles collection which consists of gowns, tops and pants. 

Keeping fashion sustainability in mind, the outfits are designed such that it can be customised for any type of event. The sleek, versatile designs have detachable layers, so you can wear the pieces in multiple ways and for different occasions.

Need to styling tips or want to share your #ootd? Get inspired by the women from the #ilovefioyo community – take part in conversations, learn lessons from one another’s experiences. “The possibilities are infinite as every woman is her own person. Together, let’s spread happiness, support each other in this journey to find our voice through fashion and style,” said Fion.

Love, Fioyo’s custom made “One Design. Multiple Looks.” collection of dresses use the finest fabrics  – each dress is a work of art and comes in limited pieces. If you end up really liking the piece, you can even purchase it!

Here are some of our favourite pieces.

For work or wedding

The minimalist Kiyomi jumpsuit has a detachable skirt that’s suitable for contemporary brides or for you to quickly go from work to a formal occasion.

For work or wedding

The Lowa crop top has a flattering scoop neckline and unique back detailing. Remove the tulle layer and you have a pair of straight leg pants!

For gala dinner or cocktail event

The Angelica gown has a detachable bottom. Simply unzip the organza train and transform your look into a cocktail dress.

For gala dinner or cocktail event

The Tove dress is a showstopping ruched LBD with criss-cross detailing can be worn alone, or under a nude outer layer sheath that is covered in sparkling crystals.

For black tie dinner or company D&D

The Venus satin gown with a sexy thigh high split comes with a detachable cape. It’s ideal if you want to have a peek-a-boo effect, and has a fun flirty bow at the back.

For black tie dinner or company D&D

The Sapphire evening gown features a light detachable cape. You can wear the dress alone with a boxy blazer to make it more contemporary.

Thank you to Singapore’s Number 1 Women Magazine, Her World Singapore in recommending our couture designs to the fashion world. Aligned with our motto, “Be your own label”, Love, Fioyo wants every women to express your own style and personality.

Share this article to spread love!

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Feature Article of Love, Fioyo By Best In Singapore

Love, Fioyo

Create your own label with Love, Fioyo

(This post was first published on Best in Singapore:

Women’s Online Fashion Store In Singapore Carries Pieces For Any Occasion 

Unique, versatile and sustainable.

These are the words that come to my mind after checking out this online brand. Be sure to add them to your shopping cart the next time you shop for women’s clothing in Singapore.

Founded by Fion Tay, this one-stop shopping destination carries couture ranging from tops to accessories for all occasions.

Self-Acceptance With A Vision 

Intrigued by uniqueness, elegance, and style, Fion Tay stands by all women to empower them through fashion by conjuring up a personalized list of fashionable clothing under the “Stylist Picks” for all ladies.

Previously worked in bridal fashion, Fion Tay wanted women to feel attractive every day, not just on their special day. She dove right into contemporary fashion with this in mind.

“I want every woman to feel like the best version of herself while adorning our clothes.” – Fion Tay,
Founder of Love, Fioyo 

Versatility At Its Finest 

COVID-19 has affected many industries, and that includes the wedding fashion industry.
Couples have turned to more conventional alternatives for their ceremonies. In order to abide by the social distancing measures.

Transform your style from chic to contemporary by adding variations of depth and layers with these pieces. The multiple layers allow customization of your own pieces – you can add on a cape or even remove some ruffled layers.

Designed with sustainability in mind. She encapsulates the raw essence of a woman with just one gown that is made to bring out the individuality of each and every woman.

You can now put your mind at ease about wearing the same outfit every day. Mix and match, customize each piece to the style of its own, and voila – a whole new look is achieved!

To Each Her Own 

Nothing is mightier than a group of strong, confident women. Fion Tay wanted to speak to women from all walks of life through fashion.

She strongly believes that every woman deserves to embrace her own identity, and it is best done with fashion. It is a significant step to cultivating self-acceptance by being comfortable in your own skin.

Love, Fioyo’s clothing adopts a subtle approach to luxury branding.

Their “INVISIBLE STYLIST” conjures up a customized list of clothing pieces based on customers’ personalities and preferences. This system obsesses over every detail to source your most flattering silhouette.

Manufactured with the finest fabrics, these are made to compliment the different types of bodies of Asian women.

Thus, the limited quantity per piece. 

Love, Fioyo – Be Your Own Label 

Love, Fioyo is the one-stop shopping destination for everyday fashion wear all the way to couture gowns.

They strive to provide a large array of evening outfits that allow every woman to feel comfortable.

Online rental is convenient and is the best solution now in the “new norm”. With its sustainability, cost-effectiveness, and practicality. 

On Love Fioyo’s website, you can shop with ease of mind. Knowing that there are no hidden costs or gimmicks. Along with the fact that it won’t blow a hole in your wallet, with Love, Fioyo’s reasonable rental prices.

#ilovefioyo is a community of strong, independent women. Sharing their stories, fashion tips, and feel-good messages.

Once again, thank you to Best In Singapore for featuring Love, Fioyo as one of the best online clothes shopping sites in Singapore.

Our founder, Fion Tay is inspired to make an impact and transform women’s life through fashion and style by guiding you through a journey of discovering your true self. Share this article to spread love!

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Dresses Online: 10 Types of Dresses You Will Need

dresses online

Dresses Online: 10 Types of Dresses You Will Need

We all know that having a little black dress in your wardrobe is an absolute necessity. However, dresses come in so many styles and designs that you ought to have a variety in your closet. Choosing the perfect one for you amongst the vast choices of dresses online can be a daunting task, but we’re here to put you at ease with these 10 types of dresses to start with!

1. Pencil Dress

Pencil dresses are known for their narrow and straight silhouette that accentuates the hips and tapers on the knees – the bodice of the dress is equally tight fitting. Usually, this dress is in darker colours making it perfect for an office wear. Pair it with heels and you’re good to go! 

2. Bodycon Dress

Adorning a bodycon style dress with sleeves up to knee length is a sure chic way to rock the look more modestly. Bodycon dresses emphasize your silhouette, making your curves look seamless and flattering. Rather than clinging onto your shape, they trace it leaving you looking elegant and classy. Gaining popularity, they come in a range of styles and fabrics easily available in many online dress boutiques.

3. A Line Dress

There is never a bad time to wear an A-line dress. Whether it’s a casual party, an office event or meeting up for brunch, this dress is an absolute winner. A line dresses are simply magically – they are fitted to your waist, and then flare out gradually minimizing the hips and thighs while drawing attention to your upper body.

4. Midi Dress

Midi dresses are always in fashion and are perfect for any occasion. Heading to a fancy event? Look for a more formal midi dress in bold colors! Midi dresses also come in different styles with varying necklines and center slits. You can also find dresses online with different types of sleeves – off shoulder, spaghetti strap or a simple cap sleeve.

5. Shirt Dress

This versatile shirt dress gives you a choice of lengths, sleeve lengths, and hemlines. Wear it in solid colours or with printed designs and instead of going for a fitted silhouette, why not try a loose, more care-free one! The large variety that is available in the online dresses market gives you the chance to create amazing outfits for any occasion.

6. Shift Dress

Loose fitting shift dresses are comfortable and perfect for a more relaxed setting. Pair it with flats to keep the casual look or be bold and match it with heels and some accessories to jazz it up. A shift dress usually hangs loose from the shoulder without a fitted cut which makes it an easy dress to thrown on. Every woman should own one!

7. Leather Dress

While cotton or cotton blend fabrics are great, you should consider investing in a leather dress. Made of high quality, genuine leather, it’s a perfect addition to your wardrobe. Leather dresses are both classic and unique – it offers a style that differs from the existing styles in the market. Pair it with boots and you’re all set to unleash the rocker in you!

8. Slip Dress

A simple slip dress is an ultimate closet essential. Belted, layered or worn with a jacket, it’s the one piece of dress that can be worn for any occasion. With minimum effort, a slip dress transforms an off-duty outfit into something special. For a grunge style, pair it with combat boots and take on a cool ‘90s edge.

9. Asymmetrical Dress

Asymmetrical dresses are gaining popularity because they immediately give off an artsy vibe. They are edgy, hip and appeal to anyone looking to stand out. The vertical lines create an elongating and perfectly complement various body types. Be a little experimental the next time you shop online for dresses and pick out an asymmetrical piece!

10. T- Shirt Dress

dresses online -T Shirt Dress
T Shirt Dress from Love Fioyo

T-shirt dresses came first, and shirt dresses were a derivative of this trend that was started in the 60s. A t-shirt dress is a lot more informal and focuses largely on comfort. It might seem like a men’s t-shirt that is elongated to become a dress. As they are typically cut without a seam. These dresses often have a looser fit.

Choosing a dress for yourself need not be so tedious. Now that you know what essentials to stock your closet with, start your online shopping and look out for these styles. Feel free to explore the wide range of dresses in Singapore you can find online at Love, Fioyo and pick out the ones that speak to you – at the end of the day, we want you to express and own your style. Not only do we have a whole range of dresses for you to browse online, we also pride ourselves in instilling confidence in what you wear.

Join our community #ilovefioyo of strong, independent women and find your own label.

With Love,
Senior Content Writer of Love, Fioyo

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Best Online Clothes Shopping Sites: Why Shop at Love, Fioyo?

Best Online Clothes Shopping Sites: Why Shop at Love, Fioyo?

How do you decide where to shop? The quality of the clothes? Affordability? Unique designs? Love, Fioyo ticks all the boxes, and is nominated as one of the best online clothes shopping sites in Singapore! Building a brand experience is not an easy feat and furthermore, ensuring you have customer loyalty is another whole new ball game. That is why we at Love, Fioyo put all our efforts in ensuring we only deliver the best for our customers.

1. Come for the quality

online fashion store

A good design begins with using the right materials that fit the purpose. The quality of materials used in making a piece of clothing affects not only the aesthetics but also, the fit. At Love, Fioyo, we feature high-end materials with a more curated, hands-on approach where we pay close attention to the materials used and where they are sourced from. Being an online fashion store where our shoppers cannot physically feel the clothes before buying, it is more important for us to place an importance on the quality of our label.

2. Novel, limited pieces only

Now that you know we use quality materials; it is rather difficult for us to mass produce. The pieces you find on our online fashion store are limited edition. We only have a few pieces with the same design to uphold the high standards of quality. With Love, Fioyo, we’ve launched a platform focused on providing unique, quality designs for women to flaunt their personality – no two women are alike and to mirror that concept, we take pride in having limited editions of our collections.

3. Meet our Invisible Stylist

fashion stylist

Speaking of experiencing our brand, meet our invisible stylist! Embracing women in all shades of their personalities, we at Love, Fioyo believe that every woman deserves to have her own true identity through fashion. Our invisible stylist is strong, tenacious and has the keen eye to pick out what might be best for you. Tell her more about your personality – whether you’re feminine, elegant, charismatic, adventurous or alluring and she’ll do the rest with ease. The clothes we wrap our bodies in tell our own personal story – they portray to the world how we think and feel, reflecting our mood and needless to say, showcasing our style

4. We keep our prices affordable

Finding the right balance between fast fashion and designer couture, we have found the sweet spot where we maintain high standards for our label while keeping it affordable. We keep up with the latest fashion trends in Singapore and provide a whole range of outfits that you’re sure to be spoilt for choice when you browse through our online fashion store – you can find something that suits your style without breaking the bank.

5. Rent or buy? We do both

online dresses for rent

Green is the new black! Renting of gowns are now increasingly popular because it not only saves you tons of money – especially if you’re looking for an extravagant gown for just one night but it also allows you to support sustainable fashion. Love, Fioyo has a wide range of gowns ranging from the all-white wedding gowns to chic innovations designer evening dresses that will leave you looking like a runway model. Allowing both renting and buying of clothes, makes Love, Fioyo a one-stop destination for women and helps to build a close-knit community.

6. Rock our unique, unconventional styles

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Love, Fioyo’s stands for individuality as its motto says, “Be your own label”. Adopting a unique and unconventional style, our clothes have a bold personality and versatile functionality. Our signature convertible outfitsOne Design. Multiple Looks” are known to have multiple layers that are detachable easily allowing you to convert a daily wear outfit to a jazzy, fun one for a special occasion! This is one of the main highlights of Love, Fioyo’s collections – keeping fashion sustainability in mind, the outfits are designed such that it can be customized for any type of occasion. Imagine with one outfit, you can mix and match the pieces to create a variety of looks! You can go from casual chic to a glamorous evening ball look in no time!

Other than our quality collections, Love, Fioyo has made a commitment to form a fashion family for women where we allow you to find your voice through fashion and style. To discover more on self-love and deep dive into fashion tips, download this E-book by Fion Tay. Join our #ilovefioyo community and together, we stand with confidence and be our own labels.

With Love,
Senior Content Writer of Love, Fioyo

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An Interview with Fion Tay by ShopperBoard


Empower Yourself and Be Your Own Label

with a thoughtfully crafted Love, Fioyo piece

(This post was first published on ShopperBoard:

The beginnings of independent fashion label Love, Fioyo can be traced back to a lavish wedding boutique where our founder, Fion Tay accumulated 15 years of experience in bridal styling.

A bold experiment and natural evolution of Fion’s strength as an entrepreneur cum fashion ambassador, Love, Fioyo strives to be a one-stop shopping destination for the everyday woman, from fashion clothing to couture gowns. Guided by their empowering brand philosophy of ‘Be Your Own Label’, every Love, Fioyo piece is designed and released in limited quantities, akin to handcrafted artworks produced by skilled artisans.

Fion is truly honored to be featured as the first inspiring girl boss on ShopperBoard, a popular fashion marketplace to speak on our brand’s philosophy, female empowerment and the future of fashion.

Prior to Love, Fioyo, you cut your teeth as a developer after graduating with a degree in Computer Science. What inspired you to take the leap into entrepreneurship in bridal styling and now, contemporary fashion?

I love challenges and I’ve always had a passion for clothing. Growing up, I’ve always been intrigued and fascinated by the qualities of uniqueness, elegance, and style embodied by the fashion industry. The creation of a bridal boutique is a clear testament to that. Witnessing the joy of others through the whole bridal styling and wedding process really made it all worthwhile for me. It ultimately made me realise that a woman should not only feel beautiful on her wedding day, but also every day of her life. With this in mind, I dived into contemporary fashion.

You’ve written and published ‘How To Be Your Own Label’, a motivational E-book that encourages self-love and self-acceptance. Can you share with us a self-care technique from the book that always works for you?

I emphasise on setting time aside for myself at least once a week to enjoy time with my inner self. I like to read books on enlightenment. Lighting up a candle or turning on the aroma oil diffuser is usually my Sunday self-care habit.

In a go-getter society like Singapore, women like yourself are empowered to wear many hats. What do you think is the greatest strength that a woman can harness in today’s world?

Have a dream and a clear vision to achieve it. Once you know what you want to achieve, overcome your fear and go for it. No dream is too small or too big. Dreams are powerful and they keep us alive, giving us a purpose to work towards.

Between Kate Middleton’s timeless elegance and Meghan Markle’s trendy and bold fashion choices, whose style do you personally resonate with?

Megan Markle’s bold fashion choices. Her style is similar to my fashion philosophy, where I like to explore the infinite possibilities in which I can express myself.

As a fashion entrepreneur, which famous female figure is your muse and how does she inspire your designs for Love, Fioyo?

Berta Balilti. I love her designs and she never fails to surprise us with her avant-garde style and bold choices.

How has the current WFH situation due to the pandemic impacted your design process for women’s workwear?

The designing and creative process is definitely not affected. In fact, I have more time at home to focus on conceptualising. However, the execution and production of the design is delayed due to this pandemic.

fashion maketplace

What change would you like to see in the fashion industry, and how does Love, Fioyo fit into your vision for the future of fashion?

Sustainable fashion. Green is the new black! We are launching a gown rental platform for special occasions. Keeping fashion sustainability in mind, the outfits are designed such that it can be customised for any type of occasion.

Which piece of advice that you’ve received would you pass on to budding female entrepreneurs who are looking to start their own business?

Always innovate and keep brainstorming for new ideas. Don’t blindly follow footsteps as everyone is on a unique path. Be willing to try—failure always has a negative connotation, but it actually means you’re innovating and trying different things to move forward so just keep pushing!

Once again, thank you to ShopperBoard, the trendy fashion marketplace for the great support given to Love, Fioyo.

To discover more on self-love and deep dive into fashion tips, download the e-book by our founder, Fion Tay. Love, Fioyo has made a commitment to form a fashion family for women to learn more than just fashion and styling tips. Join our #ilovefioyo community and together, we find our voice through fashion and style!

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Online Clothes Shopping: 5 Shopping Tips To Find The Right Clothing

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Online Clothes Shopping: 5 Shopping Tips To Find The Right Clothing

If you’re going to spend money for online clothes shopping, you want to spend it on pieces that you love and clothing that you’ll actually wear and that will make you feel good. Know when to spend money and when to skimp with these shopping tips, you’ll be able to shop quicker, better and find the right clothing that make your investment worth-while.

Stick to figure flattering finds

Before choosing an outfit, it is important to know what works for your body shape. Fashion trends are always evolving, and it may not always be the easiest to know how to adapt them to your body type. Buy clothes that flatters your figure. Determine the right pieces that accentuate your silhouette.

Flaunt your style

women clothes shopping

The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So, keeping that in mind on what is your style is one of the important criteria in online clothes shopping. Choose clothing styles that exude your charisma. Wearing the right colours has the power to give you an instant boost, and they send signals about your mood and personality too.

Consider on the occasion

When shopping for an outfit, keep in mind the details of the event you’re attending. If you are attending cocktail parties, outfits with embellishments, cut-out detailing, and bright colours work best.  If you are preparing formal work wear outfit for a business conference, think classy and elegance such as pencil skirts, pantsuit or tailored dresses are some preferred choices. For Sunday brunch, inject some fun like maxi dress paired with breezy strappy sandals or comfy wedges.

Decide if you have a match

women clothes

When you are deciding whether to buy something, you should always try to picture it in your wardrobe. Sometimes you’ll find pieces that come in more than one colour and it can be tough to decide which colour(s) to go with. An easy way to choose is to go with the colour(s) that bring out is easy to match by thinking of at least one item you can pair it with and you’re good to go!

Choose practical & durable pieces

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Durability depends upon strength and weight of the fabrics used, colour fastness and usefulness of the outfit and more. Look for pieces that you can wear multiple times and in multiple ways. Go for quality pieces, although you might pay a higher price, it’s an investment worth making that will pay style dividends in years to come.

To discover more on self-love and deep dive into fashion tips, download the e-book by our founder, Fion Tay. Love, Fioyo has made a commitment to form a fashion family for women to learn more than just fashion and styling tips. Join our #ilovefioyo community and together, we find our voice through fashion and style!

With Love,
Content Writer of Love, Fioyo

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Online Ladies Fashion: 10 Must-Have Timeless Fashion Staples

online ladies fashion

10 Must-Have Fashion Staples for a Classic and Timeless Wardrobe

Building a great wardrobe starts with having a base of timeless foundation pieces, and then shopping for trendier clothes time after time. While this is great fashion advice, this now begs the question: what are these timeless fashionable pieces? Investing in your wardrobe is important, but you have to know what clothes to shop for.

With online ladies fashion, it makes it easier for us to search and browse for good-quality pieces that never go out of style. Best thing about online ladies fashion shopping is that you can always jazz it up by adding trendier accessories in your shopping cart at the same time!

1. The ever-flattering denim jacket

online ladies fashion shopping for denim jacket
Click to Shop for Bambi Denim Jacket

That budget you set aside for denim should be allocated to getting the perfect fit denim jacket. The versatility of a denim jacket is what makes it a timeless staple in women’s fashion. You can easily find this all-American stunner online in women’s wear to add it your repertoire. It is no wonder that the denim jacket has become a new classic.

2. An easy to match Blazer

online ladies fashion shopping for blazer
Click to Shop for Fayola Button Front Blazer

While still talking about women’s outerwear, let’s add a blazer to that list. A blazer is yet another versatile piece of clothing. Easily match it with jeans and heels for a night out with your girls or match it with work pants and rock that business meeting in style! A pro tip: when shopping online for a blazer, note the length of it – it should hit you just at the hip to be flattering. 

3. If it’s a skirt, make it a pencil

online ladies fashion for skirts
Click to Shop for Layla Pencil Skirt

Needless to say, a pencil skirt is the most universally flattering and classic piece in women’s wear. The high rise, knee skimming length makes pencil skirts look good on just about anyone. From work to family functions, this wardrobe powerhouse pairs nicely with a range of blouses, sweaters and even jackets.

4. Shirts

online ladies fashion shopping for women's shirts
Click to Shop for Karly Button Down Shirt

If you’re going to work, for an interview or just want to look polished for a nice dinner, a shirt is the go-to top. This is not an item to cheap on – you want your shirt to hold its shape through many washings. Search for a good quality shirt and somehow it will make you look fantastic even in the most rigid professional dress code.

5. Culottes

Click to Shop for Femi Wide Leg Culottes

Culottes are a key women’s fashion item to introduce in your daily wear. These universally loved pants are not only flattering but can take you from day to night with ease. There are also many reincarnations of this piece of women’s wear – from breezy linen to heavy brocade. Shop online for the different styles and add one to your wardrobe!

6. Black dress

Click to Shop for Arlene Pencil Dress

How could we complete this list without the little black dress! This goes without saying – a black dress is a classic that needs to be in every woman’s closet. A black dress can be worn to work, dressed up for a date or dressed down for casual wear. They are usually sheaths so they fit closely all the way down the body. Also, you can easily accessorise and add your personality to it!

7. Camisole

Click to shop for Elva Camisole

When it comes to fashion essentials, nothing is more universal than the all-important underlayer. A great outfit can be derailed by the wrong innerwear. Camisoles are a quick and easy way to add a little modesty when needed. Unsure how to keep that sheer blouse sexy and not salacious? Add a camisole. Make sure you mind the care label on your camisole before tossing them in the wash.

8. Wide leg pants

Click to Shop for Kaleigh Wide Leg Pants

A quality wide leg pants is a piece of women’s wear that is comfortable, flattering and fashion-forward. A perfect go-to piece if you ask us! Modern wide-leg pants come with a high-waist and that’s why they can easily make your legs appear longer. Make sure you pair them with the right top – either a crop top or a blouse tucked inside.

9. Funnel neck top

Click to Shop for Wilma Long Sleeve Funnel Neck Top

You have to class up your wardrobe with a funnel neck top. This chic top is perfect with a high-waisted skirt or pants when you need to look polished. Whether you’re heading for a day’s work or simply meeting with friends, a funnel neck blouse is a versatile and stylish option!

10. Shirt dress

Click to Shop for Mady Kaline Shirt Dress

A shirt dress is a style of women’s dress that borrows details from a man’s shirt. These can include a collar, button front or cuffed sleeves. Typically, they are cut without a seam at the waist and thus, having a looser fit – you can shop for a great belt to define the wait. With their uncomplicated pullover design and loose, body skimming silhouette, they make getting dressed effortless.

Personal styling is not only for celebrities. If you are looking to ramp up your style, turning to professionals like us at Love, Fioyo is the right way to go. Not only do we focus on providing online ladies fashion in Singapore, we also provide personalized fashion tips and we pride ourselves in instilling confidence in what you wear.

Join #ilovefioyo community of strong, independent women and find your own label.

With Love,
Senior Content Writer of Love, Fioyo

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