Fion Tay - Founder of Love, Fioyo

Fion Tay – Founder’s Profile

Ex-developer turned fashion ambassador, Fion Tay is one dynamic woman entrepreneur who advocates self-acceptance with a vision to help women realize their worth and a mission to instill confidence in them through fashion. Drawing inspiration from her fashion experience in bridal fashion, she has now set foot into launching a fashion label, Love, Fioyo.

From the start of her wedding career, Fion has successfully completed over 8,000 weddings, styled numerous artistes and celebrities and orchestrated countless fashion shows with renowned 5-star hotels. From the theme of the gowns and the event to every gown design, material selection, bridal styling (hair and makeup), photography and art direction, these fashion shows are conceptualised and choreographed by Fion’s vision and art direction.

Fion Tay
Fion Tay
Pictures above were taken during past events at The Louvre Bridal. Images for personal portfolio use only. Credits to all the people involved.

Being an avid believer in self-empowerment, she launched Love, Fioyo with an aim to encourage every woman to love all parts of her and to be the best version of herself. To keep up with the notion of sustainable fashion, Fion drew up a plan to tap on the riding trend to offer more in the fashion industry. She launched Love, Fioyo – a fashion platform bringing you innovative designs and luxury gowns based in Singapore. It also provides gown rental services for weddings or any other special occasions that warrant a dress up! Fion is committed to ensure a hassle-free online shopping experience where you can browse through the finest fashion collections anytime, anywhere.

Love, Fioyo cares about fashion and sustainability and apart from bringing a wide array of chic ladies’ apparel and accessories, Fion has honed Love, Fioyo to be a one-stop shopping destination that facilitates the renting and buying of gowns. Green is indeed the new black.

“Every experience is a learning curve and they shape us to be who we are today.” – Fion Tay

The subtle approach to luxury branding is what Fion would like to highlight as a covert consumption of luxury without necessarily being ostentatious. Adopting a unique and unconventional style, our clothes have a bold personality and versatile functionality.

Our signature couture designs “One Design. Multiple Looks” are known to have multiple layers that are detachable easily allowing you to convert a daily wear outfit to a sophisticated, elegant gown for a special occasion! This is one of the main highlights of Love, Fioyo’s collections – keeping fashion sustainability in mind, the outfits are designed such that it can be customised for any type of occasion.

Setting up a community or a fashion family with women sharing the same philosophy will bring us closer to the common goal: self-acceptance. Going beyond sharing tips and latest trends on fashion styles, the community will serve as a safe haven for women to empower and motivate other woman by sharing personal stories, feel-good messages and good habits to adopt.

Self-confidence is something that can be honed. Know who you are and understand that what you wear is a representation of yourself. She is more than ever now inspired to share her philosophy and fashion styling tips in her E-book. She hopes that by spending time reading this book can serve as a self-care moment for you to reflect and connect with your inner-self.

Click here to download a copy of her E-book “How To Be Your Own Label