Fion Tay - Founder of Love, Fioyo

Fion Tay – Founder’s Profile

Ex-developer turned fashion ambassador, Fion Tay is one dynamic woman entrepreneur who advocates self-love and self-acceptance with a vision to help women realize their worth and a mission to instill confidence in them through fashion and style. Being an avid believer in self-empowerment, she launched Love, Fioyo with an aim to encourage every woman to love all parts of her and to be the best version of herself.

From Fion’s impressive profile in bridal fashion, she had successfully completed over 8,000 weddings and still counting. Fion had styled numerous artistes and celebrities and orchestrated countless fashion shows with renowned 5-star hotels. From the theme of the gowns and the event to every gown design, material selection, bridal styling (hair and makeup), photography and art direction, these fashion shows are conceptualized and choreographed by Fion’s vision and art direction.

Fion Tay

Fion Tay


Pictures above were taken during past events at The Louvre Bridal. Images for personal portfolio use only. Credits to all the people involved.

To keep up with the notion of sustainable fashion, Fion tapped on the riding trend to offer more in the fashion industry. A fashion platform bringing you innovative designs and luxury gowns based in Singapore. It also provides gown rental services for weddings or any other special occasions that warrant a dress up! She is more than committed to ensure a hassle-free online shopping experience where you can browse through the finest fashion collections anytime, anywhere. With this approach, Love, Fioyo has become a truly One-stop Shopping destination for fashion wear to couture gowns as featured on Mediacorp Channel 8 News.


Setting up a community or a fashion family with women sharing the same philosophy will bring us closer to the common goal: self-love and self-acceptance. Going beyond sharing tips and latest trends on fashion styles, #ilovefioyo community will serve as a safe haven for women to empower and motivate other woman by sharing personal stories, feel-good messages and good habits to adopt.

Self-confidence is something that can be honed. Know who you are and understand that what you wear is a representation of yourself. She is more than ever now inspired to share her philosophy and fashion styling tips in her E-book. She hopes that by spending time reading this book can serve as a self-care moment for you to reflect and connect with your inner-self.

Click here to download a copy of her E-book “How To Be Your Own Label