Fion Tay - Founder of Love, Fioyo

Fion Tay – Founder’s Profile

Ex-developer turned fashion ambassador, Fion Tay is one dynamic woman entrepreneur who advocates self-acceptance with a vision to help women realize their worth and a mission to instill confidence in them through fashion. Drawing inspiration from her fashion experience in bridal fashion, she has now set foot into launching a fashion label, Love, Fioyo.

From the start of her wedding career, Fion has successfully completed over 8,000 weddings and countless fashion shows with renowned 5-star hotels. From the theme of the gowns and the event to every gown design, material selection, bridal styling (hair and makeup), photography and art direction, these fashion shows are conceptualized and choreographed by Fion’s vision and art direction.

Naturally, with the emergence of technology, Fion drew up a plan to tap on the riding trend to offer more in the bridal industry. Thus, she launched a bridal outfit rental platform based in Singapore. It provides a hassle-free online shopping experience where brides and grooms can browse through the finest bridal collections anytime, anywhere.

Now, enter: Love, Fioyo.

Being an avid believer in self-empowerment, she launched Love, Fioyo with an aim to encourage every woman to love all parts of her and to be the best version of herself.

“Every experience is a learning curve and they shape us to be who we are today.” – Fion Tay

The subtle approach to luxury branding is what Fion would like to highlight as a covert consumption of luxury without necessarily being ostentatious. We have fashion stylists to give advice to women to pick out clothes that look best on them – ranging from the type of fabric, colours to the various cuts.

Setting up a community or a fashion family with women sharing the same philosophy will bring us closer to the common goal: self-acceptance. Going beyond sharing tips and latest trends on fashion styles, the community will serve as a safe haven for women to empower and motivate other woman by sharing personal stories, feel-good messages and good habits to adopt. 

Self-confidence is something that can be honed. Know who you are and understand that what you wear is a representation of yourself. She is more than ever now inspired to share her philosophy and fashion styling tips in her E-book. She hopes that by spending time reading this book can serve as a self-care moment for you to reflect and connect with your inner-self.

Click here to download a copy of her E-book “How To Be Your Own Label